is it just my imagination, or wasn't the current carolina brewery location on west franklin st. in chapel hill once a mast general store. if it failed in chapel hill, what's the likelihood that it would succeed in pittsboro? i'll invest my 2 cents on this posting, but not on that business idea
I am 99% sure there was a MGS in Chapel Hill... the same thought crossed my mind as well. The MGS locations in Valle Crucis and Boone have the benefit of tourists, college students, and outdoor enthusiasts in one location. Chapel Hill certainly has college students and maybe a few of the other categories, but I don't think it remained open in CH for very long.
Pittsboro isn't really strong in any of those categories... "tourists" possibly being the strongest at one time, but that is almost non-existent now with the 64 bypass complete. A Mast General Store situated among a dozen or so antique shops might add to the draw in downtown PBO, but with only two remaining antique shops, and closing of Espresso Brazil, Side-Street Art Gallery and Beggars and Chosers in the last calendar year alone, I'd be hesitant to build a business case around tourists shopping at the store.
As for meeting the original intent of such a general store... a local store to buy shoes, clothing, homestead-type supplies and equipment without having to travel to a larger town/city (the MGS in Valle Crucis also served as a post office)... I'd say that as soon as the first "big box" type store is built within a 5-mile radius of Pittsboro, that a MGS type establishment would have a very hard time surviving. Don't get me wrong, I think this is an AWESOME idea... anything to help keep Pittsboro vibrant and retain some of the charm of yesteryear (yes, this is highly subjective depending on your own perspective) should be considered. A Mast General Store along Hillsboro Street would certainly qualify, but to answer the original question of this thread, I don't think it would work.
-murph